As of April 14, 2025, Google has introduced major updates to its Gambling and Games advertising policy, affecting iGaming affiliates and operators across the globe. For Indian platforms such as Shreenath 365, staying informed and adapting to these changes is essential to remain compliant and maintain visibility on Google’s advertising platforms.

Key Changes in Google’s Gambling Ad Policy

1. Mandatory Licensing for Promoted Operators
   
   Affiliates are now required to promote only those gambling operators that are fully licensed and legally authorized in the countries where their ads are displayed. For Indian affiliates, this means ensuring that any casino or betting brand promoted is licensed for Indian operations. Promoting unlicensed or offshore brands can lead to account suspensions or bans.
   
2. Ban on Social Casino Game Advertisements
   
   Google has prohibited the promotion of “social casino games,” which are simulated gambling experiences that do not offer real money winnings. Violations in this category are considered egregious and can result in immediate account suspension without prior warning.
   
3. Country-Specific Targeting Rules
   
   Google’s updated policy includes stricter country-specific guidelines. In India, only certain games like Daily Fantasy Sports and Rummy are permitted for advertising. Other real-money skill-based games remain excluded from the policy update, requiring affiliates to be cautious about the content they promote.
   

Steps to Ensure Compliance

1. Verify Licensing of Affiliate Partners
   
   • Ensure that every casino or betting site promoted has a valid gaming license and is authorized to operate in the targeted region.​

2. Avoid Promoting Social Casino Games
   
   • Remove any promotions for apps or games that simulate gambling without offering real money prizes.​
     
3. Update Campaign Targeting
   
   • Avoid running Google Ads in regions with gambling restrictions, such as Tamil Nadu or Telangana.
     
   • Implement geo-targeting filters to include only approved regions.​
     
4. Stay Informed
   
   • Regularly review Google’s official Gambling and Games policy to stay updated on any changes.
     

Consequences of Non-Compliance

Failing to adhere to Google’s updated policies can result in:​

• Ad disapproval
  
• Google Ads account suspension
  
• Permanent ban from the platform
  
• Damage to brand reputation​

Final Thoughts

Google’s policy update signifies a pivotal shift for iGaming affiliates in India. As the online betting industry becomes more mainstream, adherence to advertising policies is essential. For platforms like Shreenath 365, compliance is not just about avoiding penalties; it’s about building a sustainable and reputable presence in the iGaming sector.​